Turn your followers into email leads that convert
We build short quiz funnels for coaches on Instagram, TikTok and YouTube — four questions, a results page, an email in your list. Your audience gets something useful. You get a lead you can actually follow up with.
↓ Tap through it — what your audience sees
Coach Maya
@coachmaya.biz · 9.8K followers
What's your #1 goal for landing more clients right now?
The problem
Your followers engage. They never become clients.
Someone reads your carousel on positioning. They DM you a question, maybe even ask how to work with you. But if there's no structured next step, that interest evaporates straight back into the feed.
A DM doesn't give you an email address you can nurture. It keeps people as followers, not leads.
If your content is working but you're not building a list, you're leaving the most valuable part on the table.
Watches your content
Gets value, taps save, maybe shares with a friend.
Keeps scrolling
Moves on to the next post. The DM thread goes cold.
Never becomes a lead
No email, no list, no way to follow up when they're ready to invest.
From 9.9K followers to $14K in new client revenue — in 60 days.
Coach James runs a 1:1 business coaching practice for early-stage service providers. 9,900 Instagram followers, consistent reels, decent saves and DMs — but no email list and no real way to follow up with the people who weren't ready to book a call on the spot.
342
Quiz completions in 60 days
318
New email subscribers
14
Discovery calls booked
6 · $14K
New 1:1 clients · revenue
The setup
We built James a 4-question quiz — "What's blocking your next client?" — went live in 8 days. Link landed in his bio, a pinned reel, and a weekly story prompt. Each completion dropped an email into ConvertKit and routed to a personalised results page (one of four archetypes: Referral-Reliant, Invisible Expert, Pricing-Stuck, Pipeline-Less) with a soft CTA to book a 20-minute fit call.
What happened in 60 days
- 503 quiz starts · 342 completions — (68% completion rate)
- 318 new email subscribers — from an audience that previously generated zero list growth
- 14 discovery calls booked — off the results page + a 5-email nurture sequence
- 6 new 1:1 clients · $14,000 in new revenue — Mix of $2K–$3.5K coaching packages
- 318 warm leads — still being nurtured for future launches
"I'd been posting for two years and had nothing to show for it besides follower count. The quiz turned all that engagement into actual leads I could talk to. Six clients in two months paid for the build many times over — and I've still got 300+ warm subscribers to keep nurturing."
— Coach James, 1:1 business coach
The 4 questions we used
- 1What's your main goal for growing your client base right now?
- 2How are most of your clients currently finding you?
- 3What's the biggest thing stopping you from landing more clients?
- 4How many new clients are you aiming to add per month?
Yours will be written specifically for your niche — whether you coach business, fitness, or health.
Cost per lead
$0
No paid ads — organic only
Time to launch
8 days
Brief → live link in bio
How it works
A quiz gives them somewhere to go
Four questions. An email capture. A results page. That's all it takes.
Step 1
The Quiz
A short 4-question quiz tailored to your niche — "what's holding back your client pipeline?", "what stage is your business at?", that kind of thing. Branded to match your account.
Step 2
Email Capture
Before they get their results, they drop their email. Simple, single-field form. No friction.
Step 3
Results Page
They get a personalised result (e.g. "You're Referral-Reliant — here's what to focus on"). You get a lead. The results page can link to your offer, freebie, or booking link.
You're Referral-Reliant
Your pipeline depends on word of mouth. Here's how to add a second, predictable lead source.
Your next step
Grab the free Lead System blueprint →
What's included
Everything you need to go live
Questions your followers actually want to answer
Written for your niche and audience, not a generic template. The difference between a 30% and a 70% completion rate.
Looks great on every phone
Built for mobile traffic from your content. Clean, fast, no app download needed.
Plugs straight into your email platform
Connected to Kit, Mailchimp, ActiveCampaign, MailerLite, and most others. Leads land in your list automatically.
A results page that moves people forward
Personalised outcomes written in your brand voice, with a next step toward your offer, freebie, or booking link.
The gap this closes
What coaches consistently run into
DMs with no follow-up system
Comments and DMs asking "how do I work with you?" — with no system to capture that interest before it fades
Bio link that only catches the ready
A bio link that goes straight to a booking calendar, which works for people ready to book right now and loses everyone who isn't quite there yet
No way to nurture engaged followers
No way to follow up with the followers who engaged, asked questions, or saved a post, but didn't convert on the spot
The process
Simple from start to live
- 1
Brief call (15 mins)
We talk through your niche, your audience, and what you want people to do after the quiz. We come prepared with ideas.
- 2
We build it
Quiz questions, design, email integration, results page. You review and give feedback. Usually one round of edits.
- 3
You launch
Share the link in your bio and across your content. Start capturing leads from the audience you've already built.
Common questions
A few things coaches usually ask
Interested?
Just hit reply.
Just hit reply to the email we sent you and we'll come back with a few ideas for your account — quiz angle, question format, and what your results page could look like.
No forms, no calls needed upfront. Just a reply.
Prefer not to email? Drop your details on the right and we'll come to you.